I am a creative, skilled digital marketing professional with experience managing professional social media accounts and marketing a company across digital and print platforms.
MY EXPERIENCE
July 2021 - Now
Scarsdale, NY
Director of Agent Services
Keller Williams Realty Group
- Developed and implemented a marketing automation strategy for each agent including inbound lead collection and lead nurturing workflows
- Communicated with and provided guidance for agents and company leadership to ensure organization, department and work unit's business needs were met
- Established work procedures, schedules and marketing materials including digital and print advertising, social media and direct mail for over 200 agents
- Designed and produced effective listing presentations, empowering real estate agents to successfully market their properties and win new clients
- Tracked and measured analytics for all digital marketing, established success metrics, and built reports to provide data and insights into all marketing efforts
- Built customized & dynamic agent websites, optimizing user experience and search engine rankings
- Maintained the online presence of the company via social media channels including the development and maintenance of the social media strategy and content calendar, through content creation that increases engagement and grows followers
- Created and executed email marketing campaigns to help each agent grow their businesses by advertising their listings to their database
- Developed and conducted comprehensive onboarding program for all agents, providing them with the necessary skills and knowledge to succeed in the industry and contributing to the agency's overall success
- Trained all agents on KW's CRM for database management, deal pipeline, and cross-platform marketing
September 2018 - July 2021
Scarsdale, NY
Marketing Support Coordinator
Keller Williams Realty Group
- Established and rolled out brand guidelines to employees and external partners
- Identified and proposed internal and external ideas and initiatives to help promote general awareness of company brand
- Coordinated and executed successful marketing campaigns for a real estate agency with over 200 agents, resulting in increased brand awareness and lead generation
- Collaborated with agents and management to develop and implement marketing strategies for new listings and special events, resulting in increased sales and client satisfaction
June - August 2017
New York, NY
Marketing and Business Development Intern
Siegel+Gale
- Assisted with drafting marketing proposals and launching campaigns
- Completed administrative and clerical tasks in support of marketing team
- Researched industry trends and competitor marketing decisions to introduce new ideas
- Worked closely with team, gaining knowledge of day-to-day processes and duties
June - August 2016
New York, NY
Digital Marketing and Social Media Intern
Tocqueville Restaurant
- Assisted in implementing a digital marketing campaign to build engagement with local market
- Created social media posts to engage new customers on Instagram, Facebook and Twitter
- Reached over 8,000 customers on a weekly basis via ConstantContact
- Managed website content, including regular updates of the menu and press section
May - June 2016
Armonk, NY
Market Research Analyst Intern
Create and Associates, Inc.
- Analyzed local market conditions to assess the potential of a new brand introduction
- Researched and prepared reports on marketing trends for a range of clients
May 2016
New York, NY
Event Facilitator
Fortune Knowledge Group, a Division of Time Inc.
- Coordinated and provided on site help for the FKG's 2016 Chief Marketing Officer Summit
- Managed on site registration
EDUCATION
University of Vermont
Burlington, VT
Bachelor of Arts in Psychological Science.
Graduated: May 2018
Dean’s List
General Assembly
New York, NY
Digital Marketing and Social Media Workshops and Classes
June - July 2016
SKILLS AND INTERESTS
Computer Skills
Social Media
Skilled in campaign management on Instagram, Twitter, Facebook & Linkedin
Languages
Fluent in French, Conversational Spanish
UVM Alpha Delta Pi
- Organized events focused on strengthening sisterhood
- Participated in and raised $9,500 for the following charities: Ronald McDonald House I American Cancer Society I UVM Children’s Hospital
Contact Me Today
(914) 282-4796