Mandarin Oriental Residences, Beverly Hills presented a unique opportunity to market a luxury residential development at the intersection of real estate, hospitality, and entertainment. Working alongside the Senior Managing Director of Marketing, I helped shape and execute a campaign strategy designed to elevate the property's visibility among high-net-worth buyers and influential audiences.

The property's location provided a natural connection to Beverly Hills and the entertainment industry. Through exclusive events, celebrity collaborations, strategic brand partnerships, and targeted public relations initiatives, we generated awareness and positioned the residences within the luxury lifestyle experiences that resonate with prospective buyers.

My responsibilities included managing digital marketing initiatives, developing email campaigns, coordinating cross-functional stakeholders, and supporting the execution of high-profile events, celebrity collaborations, and strategic brand partnerships. I also oversaw marketing assets across channels to ensure a consistent brand experience that reflected the property's connection to Beverly Hills' luxury and entertainment landscape.

Working closely with the sales, public relations, creative, and digital teams, I supported an integrated marketing program that combined experiential activations with digital advertising, email marketing, and broker outreach. By connecting the property to the prestige, visibility, and cultural influence associated with Beverly Hills, we helped elevate the development's profile among prospective buyers, industry influencers, and the local brokerage community.